Ad Server
Campaign management enables efficiency monitoring, flexibility, and full control.
Campaign Management
Through the system interface, you can easily manage your banners across various sites with:
- Creative management and automatic optimization
- Landing page reference control
- Replacement and repair in real time
- Real-time report monitoring
Reports
During the campaign, the system displays real-time data combining exposures, clicks, conversions, and unique users.
From cross-campaign data down to a specific banner at each web site, screen-display reports are easy to read and give a quick view — without the need to produce special reports — all in real time.
Platforms
You can implement the system's capabilities on different platforms, such as smartphones, tablets, and desktops.
Without weight restrictions and with perfect visibility, it can be used directly on the sites themselves. It can also be used within any media-purchasing system, such as Google DV 360 or various other ad-serving systems.
The system produces a simple tag that can be implemented on any platform.
Studio
The Studio section provides advanced capabilities through specialized tools.
Advanced tools enable differentiated, various types of ad formats alongside fast and easy creation.
Rich Creative
eRate Studio is an interface that allows the production of a rich banner in seconds.
A self-service platform with a convenient, easy-to-use interface lets you create a rich banner for better results and impressive brand visibility.
The banner is produced with a ready-to-use tag for both desktop and mobile — an impressive responsive look, full screen on mobile, with high engagement.
Mobile Video
From a video file on your computer to mobile video advertising within minutes.
Loading a video file into the system produces a tag to embed in the application. The tag contains everything needed to display a high-quality video banner, adapting to the bandwidth available to the user at any given moment.
Fast loading and a high-quality video banner, alongside real-time reports on how users engaged with the film, gives you a quality, advanced level of campaign management.
Data
All campaign data from the Ad Server is saved and available.
You can build audiences without any additional setup — every activity is saved and can be reused in the system. Audiences can be built from previous campaigns and re-targeted with a different creative or a different campaign.
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