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MadData

Delivering powerful brand outcomes across all screens and formats.

Smart Media — Awareness for Maximum Results

  • Drive brand lift
  • Reach new users
  • Create and target the exact audience
  • Premium locations
  • Powerful brand outcomes across all screens and formats
  • Premium locations on CTV, mobile, and in-game
  • AI-based optimization and prediction
  • Brand safety
  • Transparency and detailed reports

Audience

Finding the right target audience for every brief.

Diverse and unique audiences based on user behavior, interests, and location, tailored to the advertiser's needs.

  • Targeting audiences by Device ID, not cookies
  • AI-generated lookalike audiences within 48 hours
  • Creating audiences based on precise, real-time location
  • Audiences of various ages according to the brief, including young people
  • Accurate socio-demographic definitions

Traffic

  • Optimal budget utilization for exposure to the defined target audience
  • Increasing reach
  • Interfacing with remarketing systems: Google, Facebook, Taboola, Outbrain
  • Improving search visibility in Google Search
  • Using real-time location
  • Locations on premium websites and apps
  • Smart optimization, learning, and improvement during the campaign
  • Limited to 3–4 frequency cap per campaign
  • Brand safety
  • Option to connect a deal in Google DV

Media Tools

Connected TV

Premium inventory locations, tailored for your audience.

High video completion rate (VCR), with ad-placement transparency reports.

Rewarded Video

High video completion rate (VCR), tailored for your audience.

Coupled with a low cost per completed view (CPCV).

Real-Time Location

Real-time, location-based targeting, tailored for your audience.

Prime mobile placements — locate your audience near your branch.

Mobile Interstitial

Delivering powerful brand outcomes and precise engagement with your brand's audience.

Reach new users with high-quality traffic.

Let's talk about your campaign.

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